What does it do?
Measures the volume of text content on a website.
Why is it important?
Text content is important for many reasons:
- Users generally crave substantial information which only text can provide.
- To rank competitively in search engines, they must find a sufficient volume of content for your desired keywords.
How is it measured?
Each page is analysed in turn, and non-content text is intelligently removed. For example, navigation, menus, breadcrumb trails and footers. The remaining text represents the unique ‘body text’ of the page. The length of this content is measured and recorded for each page.
- Pages with over 100 words of body content are classified as ‘some content’.
- Pages with over 1,000 words of body content are classified as ‘substantial content’.
Neither classification has any impact on the final score.
Remember body content excludes elements like navigation and fixed footer text.
The score is derived entirely from the total word count, on a steep logarithmic scale, ranging from 100 to 1,000,000 words. If less than 20 pages are tested and the site contains more pages, no score is reported.
Isolating body content from other text is not a flawless process – it is sometimes subjective and some sites may slightly over or undercount words as a result. These occurrences are rare and largely inconsequential.
How to improve this score
Add more substantial content to the website. Not every page needs to contain excessive text, but you should include an appropriate amount of substance as part of an effective SEO strategy.
How to use this test effectively
Use this test to compare yourself against competitors for your selected keywords; you should aim to have at least as much content as they do, if not more.
If your site is desperately short on content, you should invest in writing more as a high priority.