What does it do?
This test determines how pages inside this site link to other pages in this site, in particular which pages are most linked to.
Why is it important?
Internal linking structure is a key part of an effective SEO strategy. This test indicates how strongly certain pages are linked to by others – generally these pages are the most prominent to search engines.
How is it measured?
Each page is checked for links in turn, links to pages within the website are counted and totalled in this test.
How to improve this score
This test never reports a score.
How to use this test effectively
Ensure that key pages you wish to rank highly in search engines are well linked to within your site. Avoid simply linking to every page equally or any positive effect will be lost.