Meta Description tag

A Meta Description is specific type of meta tag which describes a page in a short passage of text. The Description is most commonly seen in the results of a search engine.

For example, in this result from Google:

An example of search engine results from Google

The black text seen here comes from the Meta Description tag for this page.

Specifying a Meta Description tag

A competent Content Management System should do this for you, but if you need to specify a Meta Description in HTML, the code looks like this:

<meta name="description" content="Silktide specialise in website testing and consulting. We've been helping organisations improve their websites since 2001." />

Note that the end slash shown here is for XHTML only.

In Sitebeam

Sitebeam tests for the appropriate use of Meta Descriptions with theĀ Search engine results test.

Was this article helpful? Contact our support team if you have a question.